Whole Earth Yet

In 1966 activist Stewart Brand began a campaign for NASA to release an image of the whole Earth in space.

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"How could I induce NASA or the Russians to finally turn the cameras backwards? We could make a button! A button with the demand “Take a photograph of the entire earth.” No, it had to be made a question. Use the great American resource of paranoia… “Why haven’t they made a photograph of the entire earth?” There was something wrong with “entire.” Something wrong with “they.”

“Why haven’t we seen a photograph of the whole Earth yet?” Ah. That was it."